North America
Target+
Invite-only marketplace for premium brands. Target requires GS1-compliant UPC codes for all products sold on their platform and in-store.
Barcode Requirements
To sell on Target+, you are generally required to provide a unique Product ID. This platform fully accepts standard GS1-origin codes.
GTIN-12 (UPC)
Accepted & Recommended
GTIN-13 (EAN)
Accepted (Global Standard)
Frequently Asked Questions
Can I use codes from UPC Market?
Yes. Our codes are genuine, GS1-compliant GTINs that are unique and never recycled. They work perfectly on Target+ and ensures your product listing is valid.
Do I need a UPC or EAN?
Since this marketplace focuses on North America, the GTIN-12 (UPC) format is the standard. However, practically all modern systems also accept the 13-digit EAN format.
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