Asia
Rakuten
The 'Amazon of Japan'. JAN (Japanese Article Number, compatible with EAN-13) is mandatory.
Barcode Requirements
To sell on Rakuten, you are generally required to provide a unique Product ID. This platform fully accepts standard GS1-origin codes.
GTIN-12 (UPC)
Accepted & Recommended
GTIN-13 (EAN)
Accepted (Global Standard)
About Rakuten Requirements
The 'Amazon of Japan'. JAN (Japanese Article Number) is simply the EAN-13 format starting with 45 or 49. However, they accept standard international EAN-13 and UPC-12 (GTIN-12) codes for imported goods.
Frequently Asked Questions
Can I use a US UPC in Japan?
Yes, Rakuten allows imported goods to use their original UPCs.
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