Latin America
Magalu
Massive Brazilian marketplace, strong in appliances and electronics. EAN-13 codes are standard for cataloging products.
Barcode Requirements
To sell on Magalu, you are generally required to provide a unique Product ID. This platform fully accepts standard GS1-origin codes.
GTIN-12 (UPC)
Accepted & Recommended
GTIN-13 (EAN)
Accepted (Global Standard)
About Magalu Requirements
Magazine Luiza (Magalu) is a retail giant in Brazil. Their marketplace integrates deeply with physical stores. They require EAN/UPC codes for accurate logistics and to prevent fraud. A valid code is often a prerequisite for participating in their 'Magalu Ads' program.
Frequently Asked Questions
Required format?
EAN-13 is the standard. If you have a UPC-12, add a leading '0' to the front to make it 13 digits.
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