Etsy

The global leader for handmade, vintage, and craft supplies. While GTINs are optional for handmade goods, adding a UPC allows you to list your Etsy products on Google Shopping and other ad platforms.

Barcode Requirements

To sell on Etsy, you are generally required to provide a unique Product ID. This platform fully accepts standard GS1-origin codes.

GTIN-12 (UPC)

Accepted & Recommended

GTIN-13 (EAN)

Accepted (Global Standard)

About Etsy Requirements

Etsy is the global marketplace for unique and creative goods. While it started as a platform strictly for handmade items, it has expanded to include vintage items and craft supplies. Historically, Etsy did not require GTINs. However, they now allow and encourage sellers to add them to their listings to enable 'off-Etsy' advertising.

Validation Policy: Etsy does not strictly validate the UPC ownership, but they do check the format. The primary benefit of adding a UPC on Etsy is that it allows your products to be syndicated to Google Shopping, Bing Shopping, and Facebook Ads, which require unique identifiers.

How to List Your Product

Create or edit a listing in your Shop Manager.

Scroll down to the 'Attributes' section.

Look for the 'GTIN / UPC / EAN' field (it may be hidden under 'Syndication' or specific categories).

Enter your code.

Publish. Your item is now ready for external ad campaigns.

Frequently Asked Questions

Is it mandatory?

No, currently it is optional for most categories on Etsy. It is highly recommended if you want to run Google Ads.

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