Latin America
Americanas
One of Brazil’s largest online retailers. Requires valid EAN-13 codes for product registration.
Barcode Requirements
To sell on Americanas, you are generally required to provide a unique Product ID. This platform fully accepts standard GS1-origin codes.
GTIN-12 (UPC)
Accepted & Recommended
GTIN-13 (EAN)
Accepted (Global Standard)
About Americanas Requirements
Americanas (B2W Digital) is one of the largest digital footprints in Brazil. They treat the GTIN as a primary key for their catalog. Items without barcodes are often buried in search results or rejected from the 'Buy Box' equivalent.
Frequently Asked Questions
Can I sell without a barcode on Americanas?
It is very difficult. Their system relies on it for indexing. We strongly recommend getting a code.
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