Europe
Amazon Europe
Dominant in Western Europe (UK, DE, FR, IT, ES). Requires valid EAN-13 (or UPC) codes for all new product listings.
Barcode Requirements
To sell on Amazon Europe, you are generally required to provide a unique Product ID. This platform fully accepts standard GS1-origin codes.
GTIN-12 (UPC)
Accepted & Recommended
GTIN-13 (EAN)
Accepted (Global Standard)
About Amazon Europe Requirements
Amazon Europe (UK, Germany, France, Italy, Spain) operates as a unified network. The requirement for GTINs is absolute. Unlike the US where UPC is king, in Europe, EAN-13 is the standard locally, but Amazon fully accepts UPC-12 for US-origin products.
How to List Your Product
1
Login to Amazon Seller Central Europe.
2
Inventory > Add a Product.
3
Enter 13-digit EAN or 12-digit UPC.
4
Wait for the 'Brand Authorisation' check if listing a new brand.
Frequently Asked Questions
Can I use a UPC in Europe?
Yes! Amazon is a global company. A UPC code works perfectly fine on Amazon.co.uk, Amazon.de, etc.
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