Europe
Allegro
Absolutely dominates Poland. Sellers are mandated to provide EAN codes for most categories to maintain 'Super Seller' status.
Barcode Requirements
To sell on Allegro, you are generally required to provide a unique Product ID. This platform fully accepts standard GS1-origin codes.
GTIN-12 (UPC)
Accepted & Recommended
GTIN-13 (EAN)
Accepted (Global Standard)
About Allegro Requirements
Allegro is the 'Amazon of Poland'. For professional sellers, Allegro mandates EAN codes. They use these parameters to group offers into a single 'Product' card, similar to Amazon's Buy Box.
Frequently Asked Questions
Is EAN mandatory on Allegro?
For most categories (Electronics, Toys, Supermarket), YES. You cannot list without it.
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