Global EAN Barcodes
For International Sales
The 13-digit standard for Europe, Asia, and everywhere outside North America. Compatible with Amazon Global and local marketplaces.
What is an EAN?
EAN (European Article Number), now technically known as International Article Number, is a 13-digit barcode standard (EAN-13). It is the European equivalent of the UPC and is used for product identification in retail stores globally, excluding North America (though most modern US scanners can read them too).
When to choose EAN?
- Selling primarily in Europe, Asia, or Australia
- Listing on Amazon.co.uk, Amazon.de, etc.
- Importing/Exporting goods globally
- If your distributor specifically requests 13 digits
Technical Specs
- FormatGTIN-13 (EAN-13)
An EAN (European Article Number) is the standard 13-digit barcode used outside of North America. It is fully compatible with the global system.
- RegionGlobal (excl. US/CA)
Anatomy of an EAN-13
Country Code (First 2-3 Digits)
This identifies the GS1 Member Organization the prefix came from. (e.g., 50 = UK).
Company Prefix
Unique manufacturer code assigned within that country.
Item Reference
Product-specific number (e.g. Size/Color).